As a business based just outside of London we currently can’t move for information about the London Olympics next year. Although many of those who don’t understand sport particularly have spent the last year or so grumbling about costs and travel disruption they are luckily in the minority. Aside from the obvious draw of the best athletes competing for the biggest prize in their sport is it not exciting to have the city filled, more than ever, with people from all around the globe?
What is more to be the nation which has bucked the trend of ever more extravagant venues and ceremonies for a more long term vision is something to be proud of. This proviso has been damaged a bit by the government’s decision to double the budget for the award ceremony but generally a legacy is an idea the nation should be excited about.
The south east has now got a top class under cover velodrome, meaning young track cyclists won’t have to go to cardiff for every training session. Furthermore they have refurbished the Herne Hill Velodrome, the only lasting venue from when London previously held the Olympics. Although we sadly missed out on tickets here at Softek, as did many, I see this as a positive thing; so many people wanted them! Far better than the empty seats which plagued previous Olympics. Luckily the first gold up for grabs, the Cycling Road Race, is free to watch along the route and the Manx Missle Mark Cavendish is a big favourite if it comes down to a bunch sprint.
Therefore although as a software business we don’t stand to gain from the Olympics through trade we here at Softek cannot wait for it. So wherever in the world you watch the Olympics remember the legacy!
What are your expectations of the London Olympics?