New Technology: the fear of the unknown

I have written a lot recently about adoption issues (and adoption successes) for QR Codes which appear to be going from strength to strength. It always astonishes the objections luddites wheel out at the hint of new innovations and I decided to look back to the emergence of 1D barcodes in the 1970s (I am aware they were in use earlier but it was not until the 1970s that they hit the mass market and were used in shops etc.).

1D Barcodes Also Faced Suspicion at First

Once supermarkets had persuaded manufacturers to put barcodes on their products, no mean feat in itself, so they no longer had to apply stickers to everything they stocked, the barcode was rapidly adopted across the country. However many customers were quick to complain; since this being the era of Star Wars many associated the red laser of the scanner with what they had witness on the silver screen. Accusations quickly arose that the light was blinding or burning people.

Although I am sure that this was simply a case of a few isolated cases it does put into perspective any issues which 2D barcodes are currently encountering with the fear that people don’t know what to do with them. These issues will work themselves with time and ultimately it will be the early adopters who reap the rewards from the huge amount of extra information which can be contained in the same space with extra redundancy. For more information head over to the Softek knowledge base.

If you have any questions or queries then feel free to let us know what you want to see on the knowledge base.


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