I have had several thoughts on this recently and seen a large amount of advice I’m dubious about on the subject so here we go… my top tips for using QR Codes to promote your business.
- Keep it simple – you will often be told about how great it is that with QR Codes you can change the colours around, put pictures in the middle or encode large amounts of data. These are all very possible but keeping a QR Code looking like a barcode actually helps it stand out and be easily recognised. Everyone is now so familier with QR Codes that it is no bad thing for it to obviously be one, then people know exactly what to do with it! Furthermore use link shortening sites such as tinyurl or bit.ly which can allow for a simpler, cleaner and easier to read barcode.
- Incentive – there is no point in getting a customer to scan a QR Code which just takes them to more advertising, either show them the advert in place of the QR Code or use the QR Code for what it is good at… linking the physical with the online. The great thing is you can track how effective your advertising is since you get to view statistics, however people will stop scanning QR Codes if they find them leading to vacuous content. So make sure the consumer knows they will be getting a great deal or some vital information if they scan through!
- Placing – you must make sure that wherever the QR Code is that people are likely to scan it there. Pubs, bars and cafes are prime locations for this. People will often be sat idling away time in such locations often sat next to there smart phone. Contrast this to crowded public places where the awkwardness of scanning a QR Code is likely to put most punters off.
- Get Social – QR Codes are great for linking into social media. Especially if you run a business with a set premises you want to promote then use some of the various ‘checking in’ apps/tools which work with facebook or twitter to let people share with there friends that they are enjoying being at your business!
These are just a few simply rules but ones which, if followed, can make QR Codes marketing a very cheap and effective way to do so.
Do you have any further suggestions for QR Code marketing?