It has always been a big issue for buses, you want plenty of stops, you want to keep the travellers informed of arrival times but buses are unpredictable due to traffic. There are now electronic displays which can inform passengers of how long until the next bus but these are expensive when there are so many stops and often cannot be catered for outside of a city.
Therefore Leeds have opted for a QR Code based system, each bus stop has a QR Code which passengers can scan and then their smart phone turns into an arrivals board for that bus stop! This means that for the price of printing a sticker the city has been able to give up to date arrival times to everyone with a smart phone. Taking the unpredictability out of public transport which can make it so unappealing when you are trying to make it somewhere for a certain time.
QR Codes are perfect for allowing a business to use someone’s own personal device instead of investing in expensive equipment; furthermore consumers almost always prefer to use their own system which they are comfortable with. This idea is transferable for almost any business, whether you want to give information on directions around your office or access to online stock information.
If you need a QR Code reader then we offer one for FREE from the Android Market Place.
Also if you are looking to develop an application using a barcode reader then this month we are offering huge discounts on our mobile SDK… so head to our website!
I’d be very interested to hear your comments below.