British retailer Marks and Spencer are introducing wifi into ten of their shops alongside QR Codes so that customers can make the most of the information. Although some retailers have expressed concern at making it too easy for customers to view in the shops and then purchase elsewhere online history has proved that it is only those who embrace new technology who survive. As the mp3 music revolution has shown it is pointless to try and stop the progression, better to try and direct it in your favour!
The use of QR Codes in shops is obvious, for example if you find something you like but not in your size then stock information can be quickly found, or even order a delivery straight to your house! This saves both time and money for store and consumer.
It will be interesting to see if these schemes end up rolling out nationwide, I have not heard any more recently of the Oxfam QR Code trial; although it has only been a few months so I’m not jumping to conclusions.
What do you think of these changes?