Mooving Forward – Cows and QR Codes

When I heard that a cow had gone viral I thought this could be no good thing; I’m not vet but memories of foot and mouth loom large. However this time it is all fun and games as a dairy cow has had a QR Codes painted on her side as a web link to ‘her’ blog. The blog contains details of her daily routine, which is interesting even if a little unsurprising.

The cow is not just a very talented self publicist but is part of a campaign by the UK Dairy Industry to raise their profile. Although personally I preferred it when they sponsored ‘The Milk Race’ – the UKs ‘equivalent’ of the Tour de France.

A Quirky Innovation

I don’t have much of an opinion on this but since this is a blog and banal opinions seem the order of the day when I get going I will share one with you anyway. This is a clever stunt and has made several news sources, maybe on a slow news day but still it does the job. However the really clever bit is in just how cheap it is, QR Codes are generated for free and then the programme to read them is also free (such as ours for android!). Just make sure you aren’t paying millions to a marketing agency before you start since it really is very simple.

Let me know you thoughts,

Jack

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