Monthly Archives: September 2012

USPS Look to Book Festive Business with Barcodes

The United States Postal Service have announced they will once again be looking to raise awareness of their seasonal offers through encouraging people to engage with mail through new technologies such as mobile barcodes. This will allow business users of the mail service to qualify for a 1-2% discount on delivery over the period; a substantial sum for many firms. To qualify the companies simply have to include a QR Code on their mail, which can be read by the recipient, to take them to a personalised webpage or online catalogue.

In tandem with this is a campaign to encourage the distribution of coupons and promotional offers for mobile shoppers. For obvious reasons the USPS are keen to encourage mobile shopping, if you buy on your phone it will be them who are paid to get it to you! Therefore this seems very sensible, a company taking the initiative in ensuring the market moves in the direction that suits them as quickly as possible. This also demonstrates how QR Codes should be used, not as some weak promotional gimmick but as the link to something which encourages business whilst offering something to the customer.

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Creative Barcode: Intellectual Property Innovation

The Creative Barcode company claims they have the first innovation in the Intellectual Property sphere for more than three decades, and its a hard claim to refute. Not much has happened in the last three decades regarding intellectual property. However the way everyone works has changed massively with the onset of the internet and the digital age. Therefore this simple and intuitive solution allows for a dynamic approach and maximum control for the owner of intellectual property.

The Creative Barcode

The use of barcodes makes perfect sense since they can remain unchanged while the content they link to regarding the status of a piece of intellectual property may be dynamic. For more information check out their website.

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Worlds Biggest QR Code… or Maze?

The Kraay Family Farm of Alberta, Canada, have been making corn mazes for years. However this year they went for something a bit different; the corn maze was also the worlds largest QR Code! The QR Code links you the the Family Farm’s website. What a brilliant way to turn a publicity stunt into real results for their website!

QR Code Maze

Barcodes Fighting Forgery

News agency Reuters¬†have reported that scientists in America have developed a ‘nano’ QR Code printed from fluorescent ink which can be used to help prevent counterfeiting. The basic idea is that the QR Codes, invisibly to the naked eye, are printed on the bank notes so they can be checked for authenticity later. Many people may ask why QR Codes? Bank notes have had invisible ink used to track them for years! Well QR Codes can contain far more information, and this information can be linked to a database which means without access to the database it will mean nothing to those attempting replication. Secondly they can be printed so small that they could be made to only be visible through a microscope, again making the job of any potential counterfeiters much harder.

Barcodes, in their simplicity are the ideal solution. The price to print them is only ever as much as the ink, compared to NFC chips which are less versatile. It is for this reason that it will be a very long time until we see them out of use, in fact it appears uses for barcodes are forever expanding.

If you want to explore what barcodes can do for your business then check out our website.

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QR Codes… not just for the living!

I have covered this news story previously when an American funeral directors and head stone producer started included QR Codes on head stones. I did not think I would see it again as I was doubtful people would wish to do anything novel with a grave stone.

However the BBC have now reported that it is taking off as a trend in Denmark. Since it has reappeared it seemed worth giving it another thought and it occurred to me that this was an excellent use of the technology. I am still not sure I would use the service myself but it solves the issue of a graveyards anonymity. If you see a head stone all you can gather from it is a name and some dates, you may be lucky to get a small quote but other than that there is nothing else we can find. Therefore as a system to neatly provide more information it is perfect, although the links must of course be well maintained.

Despite the fact I will not be rushing out to invest in this industry it does show the potential of QR Codes. With less than an inch square you can provide unlimited information through any media format you wish; not just text. If you wish to find out more about the potential of barcode reading for your company then check out our website.

Jack

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