Tag Archives: barcode reader

Barcodes: Pillars of Art

The challenge of public art is often in conveying complicated messages and views through very simple mediums. A statue or mural are the popular forms chosen, however these certainly have their limitations. Conceptional artists Claudia Reisenberger and Franka Diehnelt, of California, have utilised barcodes to show over 200 hundred years of history at the the Spokane Street Viaduct Widening  Project Site (basically a building site).

barcode reader art

Barcodes in Art

Each pillar of the viaduct has been transformed into a red and white barcode which contains some historical information. I’m not sure how practical these barcodes will be to read but it is certainly a striking look.

If you want to investigate barcode reading as part of your mobile application then check out our website.

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Mason City: New Barcode Pathology System

There are many industries where failure and mistakes are simply not an option. While care for the living is an obvious one it is also the case in post-mortem care; no family will tolerate a mistake when it comes to the care of a loved one. Therefore it is no surprise that the Mercy medical Centre in North Iowa have turned to barcodes in order to ensure that the correct information is stored for the correct bodies. The new system also allows staff to track progress whether it is at another facility or in storage. The ease with which barcodes can attach the physical with the digital is something that makes it so versatile.

So how does this apply to business in general? The lesson is that no business should be accepting mistakes due to inadequate systems. Although it may not lead to such an awkward situation as dealing with the body of a loved one, when the solution is as simple and cost effective as barcode reading software it is simple. Whether it is used to improve efficiency or simply act as a double check for human error it is clear that many organisations could benefit from its inclusion. If you look at any of the most complicated industries barcodes are at the heart of them; retail, logistics and now health.

If you want to see how barcode reading can help your company check out our website for our ready-to-use barcode filing  application and software development kit.

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Deck the halls with QR Codes? A Cautionary Tale.

By all accounts it is too early for this post. The mentioned of the ‘C’ word should be taboo, but the season of Christmas marketing is almost upon us. Marketing departments are starting to finalise their campaigns and try to find something different.

We will undoubtedly see many QR Codes as they try to capture the growing mobile markets. With the number of smartphones now used it is clear that they are a key part of how consumers interact with companies. Those companies who wish to spurn this development will be missing out on a large slice of the market.

However, despite reading many articles predicting a landslide of QR Code campaigns I think caution should be exercised. As I have mentioned many times in this blog you cannot force people to take the 20 seconds or so to scan a QR Code, you must offer them a reward! A shiny commercial for your product does not count, make it something worthwhile; a discount or some content of real value. What is more let them know what they will get before they scan, otherwise your QR Code may be lost alongside the thousands of others.

If you want to get your phone ready for QR Codes then check out our free barcode scanner app in the google play store or our Software Development Kits.

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Creative Barcode: Intellectual Property Innovation

The Creative Barcode company claims they have the first innovation in the Intellectual Property sphere for more than three decades, and its a hard claim to refute. Not much has happened in the last three decades regarding intellectual property. However the way everyone works has changed massively with the onset of the internet and the digital age. Therefore this simple and intuitive solution allows for a dynamic approach and maximum control for the owner of intellectual property.

The Creative Barcode

The use of barcodes makes perfect sense since they can remain unchanged while the content they link to regarding the status of a piece of intellectual property may be dynamic. For more information check out their website.

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Something Fishy Going on in Norway: New Barcode Standard Appears

There are a steady stream of news stories talking about what is next in the world of barcodes, RFID and NFC dominate headlines. However around the world it appears industry is sticking with the mantra of if it isn’t broke then don’t fix it. While QR Codes are heralded as a break through 1D barcodes are still clearly in the driving seat. They are cheap, simple and when linked to a database even a small barcode can provide more than enough information.

It is no surprise then that Norway have just launched a new barcode standard for fish boxes and pallets. Fishing is a huge industry in the Nordic country and has had to become highly regulated to ensure high standards. Barcodes can do this with ease and the investment in a new standard shows that they are far from on their way out. The reason for the change was to bring together several different systems and to established a single standard to which all could conform. Luckily in the world of barcodes such changes are not too expensive, simply means a change to the software and changing which barcodes you print; hardware can remain the same.

So don’t believe the hype, 2D barcodes and Near Field Communication may be all over the news but 1D barcodes offer the reliability and ease of use required by huge industry and will be with us for decades to come.

Do you agree 1D barcodes are far from obsolete?

Jack

For more information on barcode reading visit out website.

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QR Code Use on the Rise

The use of QR Codes has in recent years started to get a bad press in some quarters, their gratuitous use of annoyance to many. This has led to many predicting their speedy demise to be replaced by NFC which can offer more information. However is appears that for all the negativity the use of QR Codes in the USA has increased 40% year on year (taken from BBC website).

This will come of little surprise to those who have used QR Codes since unlike NFC there is little (almost no) cost in implementation. The only cost is in the printing of the QR Code and all the complicated information which you may wish to convey is simply held on a website. Especially at a time when companies do not have the money to invest heavily but still need to innovate the choice of QR Codes seems obvious.

It should also be seen as a consumer driven trend. Although every phone you now see advertised comes under the ‘smart phone’ category there are still many new people changing to smartphones each year; the market is not yet at its full size. Therefore as more people invest in smartphones the effectiveness of QR Codes can only increase. So if companies follow the basic rules or using short web addresses to keep the barcode simple and ensure that the user is offered something for their effort then QR Codes will continue to flourish.

Want to read QR Codes on your android? Check out our FREE application in the Google Play store. Alternatively if you want to learn about integrating barcode reading into your software then visit our website.

Jack

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London Olympics – Reflections on the Games and Future Legacy

So the London Olympics have come to an end, and sadly I have been beaten. No, I was not competing, and neither did I get fed up of it, quite the opposite. As I settled in to watch the opening ceremony the cynic within was ready to start lampooning the cheap efforts to replicate Beijing’s extravagance. However I found myself enjoying a great evening of entertainment (almost patriotic!) and have not looked back for the past sixteen days. If I’m not at work or out on my bike then I’ve been firmly parked infront of the box shouting and screaming in support of the South Korean Handball team or a Grenadian sprinter. As a company we all sadly missed out on tickets to the games, such was the demand, but we did make it to some of the free stuff. The ‘training team’ we sponsor were there to cheer on Team GB in the men’s road race, although that particular event didn’t go to plan the dominance of GB on two wheels has been a highlight of the Olympics for us (especially after Wiggo’s win at the Tour). 

This last week I have been working in Edinburgh where another of Britain’s great events is held, the Fringe Comedy Festival. I had read many articles talking of the Olympics damaging the festival but there was no sign of that, the city was as packed as ever during the festival month. The city centre a constant crowd of different nationalities and people flyering. The BBC had erected 2 huge screens in the centre where you could enjoy a drink and watch the sport alongside a huge enthusiastic crowd. Even better, the sun was out, in Scotland! A great evening was spent with a Gin and Tonic watching the 200m final with the Jamaican clean sweep. There was also time to get out into the hills with some of the Softek Software training team, and the hills around Edinburgh do not disappoint!

So as a business based near London, but experiencing the Olympics across the UK, all I can say is it has been brilliant. Too often the UK seems in the news for negative reasons and as a company dealing internationally it can knock the image and consequently sales. However in the wake of this event British business should have a new confidence in the world market. Maybe we no longer have the overwhelming muscle now enjoyed by China, and reflected in their Olympics, but we can deliver a good job which most importantly will last the test of time. It astonished me that London 2012 is the first games to have an emphasis on legacy, no throw away lavish celebrations but an attempt to ‘inspire a generation’. This is a great image to share with the world and to associate with Britain, quality which will last for centuries not just a quick short term success.

I will end this post before I get too misty eyed, after all the world goes on and we have the Vuelta Espana to get excited about next. What was your lasting impression of the games? Is this a fair reflection or is it seen differently from around the world? For more reflection check out this report card from Yahoo USA.

Jack

 

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Corporate Responsibility and Compliance

Compliance is big business these days, ensuring that your business is showing the appropriate level of responsibility is key to safeguarding the companies future. However this is easier said than done. Tracking where your products are going and who is using them is possible though, and has many more applications than simply compliance; it also lets you target marketing and resources more effectively.

Barcodes are ideal for such a task. Their implementation is incredibly cheap and straight forward. This has led the home ministry in India to seek detonators, which are largely produced in the private sector, to be barcoded so they can be traced. With political extremism and terrorism a big issue they want to be able to trace where detonators have come from.

But don’t think that just becuase you don’t work in a sector involved with terrorism or high level explosives that this is not relevant to you. If you want to ensure that your products are being sold by the people you choose to represent your corporate image it is worth making sure you can trace your goods.

For more information on barcode reading applications of Software Development Kits check out our website.

Jack

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Big Problems Require Simple Solutions

Everyone will have faced big problems or big projects in their line of work, the sort of problem which at first seems insurmountable. However these issues which seems to have no easy answer are often best solved with the simplest of solutions.Take for example Monday’s post about charities using QR Codes to generate extra revenue from people without cash, it didn’t need hand held card machines, simply used the technology everyone is already carrying.

Therefore I was unsurprised to see that the Egyptian elections had been making the most of barcode technology. Since they are holding what are considered the first free and fair elections in their modern history there is no precedent to work from, no template. Using barcodes they are able to quickly ensure that the national identification cards match up with the lists they have.

I am well aware though that you are probably not reading this seeking advice for running elections in a newly democratic country (and if you are, I’d keep looking!) but the point remains the same for other complicated projects. Keep it simple. Systems work best when everyone understands them and when there are checks in place to avoid human error, barcodes can offer both of these things. So if you are looking to simplify or increase efficiency then check out our website.

Jack

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Optimizing Income: QR Codes

If there is one industry which has to continually innovate it is the charity sector; often the first to feel the hit of an economic downturn as people feel they can be less generous with their hard earned cash. Therefore they are always quick adopters of new technology to optimise their income, the less money spent publicising the more money they can reserve for the real work.

In recent years the Salvation Army and homeless charity Simon on the Street, among others, have used QR Codes to direct people to an optimised payment page where a donation can be made. So if someone simply has no cash on them it is no problem for the collectors! What is more QR Codes take almost no investment to introduce, they are easily made for free and only cost as much as the paper they are printed on.

It is also worth remembering that the application required on smart phones for reading the QR Codes is freely available and most owners have such technology. We have our own freely available QR Code reader available for Android Phones which can be found on Google Play.

Fore more information on QR Codes check out our knowledge base.

Jack

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