Tag Archives: christmas

Deck the halls with QR Codes? A Cautionary Tale.

By all accounts it is too early for this post. The mentioned of the ‘C’ word should be taboo, but the season of Christmas marketing is almost upon us. Marketing departments are starting to finalise their campaigns and try to find something different.

We will undoubtedly see many QR Codes as they try to capture the growing mobile markets. With the number of smartphones now used it is clear that they are a key part of how consumers interact with companies. Those companies who wish to spurn this development will be missing out on a large slice of the market.

However, despite reading many articles predicting a landslide of QR Code campaigns I think caution should be exercised. As I have mentioned many times in this blog you cannot force people to take the 20 seconds or so to scan a QR Code, you must offer them a reward! A shiny commercial for your product does not count, make it something worthwhile; a discount or some content of real value. What is more let them know what they will get before they scan, otherwise your QR Code may be lost alongside the thousands of others.

If you want to get your phone ready for QR Codes then check out our free barcode scanner app in the google play store or our Software Development Kits.

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USPS Look to Book Festive Business with Barcodes

The United States Postal Service have announced they will once again be looking to raise awareness of their seasonal offers through encouraging people to engage with mail through new technologies such as mobile barcodes. This will allow business users of the mail service to qualify for a 1-2% discount on delivery over the period; a substantial sum for many firms. To qualify the companies simply have to include a QR Code on their mail, which can be read by the recipient, to take them to a personalised webpage or online catalogue.

In tandem with this is a campaign to encourage the distribution of coupons and promotional offers for mobile shoppers. For obvious reasons the USPS are keen to encourage mobile shopping, if you buy on your phone it will be them who are paid to get it to you! Therefore this seems very sensible, a company taking the initiative in ensuring the market moves in the direction that suits them as quickly as possible. This also demonstrates how QR Codes should be used, not as some weak promotional gimmick but as the link to something which encourages business whilst offering something to the customer.

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Merry Christmas and Cars Reading Barcodes

As this is probably to be the last blog post before Christmas it seemed only correct to wish our readers a Merry Christmas. If you are having any issues whiling away those last few hours then here is our festive QR Code… sorry no exciting colours sadly.

Scan Me!

Scan Me!

In other news it appears Google, who had stopped work with QR Codes to concentrate on NFC technology, have developed one of the most expensive barcode readers around; a self driving car! This news story which appeared last week describes how barcodes could be used to inform the car of precisely where it is, obviously quite important for a car let loose to drive itself. The issue arises due to the fact that GPS can sometimes only have an accuracy of around 9 metres which is probably about the width of many roads. Probably a little too margin for error!

The obvious benefit of the QR Code in this situation is its ability to encode a large amount of data, wouldn’t require a database to be linked to it and the reliability of the read you will get from it. Although I personally feel that new technology for cars without making them radically more fuel efficient is likely to end in ruin this is a fascinating project and I look forward to seeing where it goes.

So Merry Christmas all and stay tuned for exciting news and announcements!

Jack

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Barcodes: Bridging the Gap?

Every year around this time, in the run up to Christmas, we hear about the new levels reached in online sales. “The end of the highstreet!” we are told, yet still the shopping centres are the same horrific places to visit, with hoards of people and prams trying to take off your ankles. It seems to me that a webpage will never be able to replace the ability to try something on, browse through a shelf or the instant gratification of purchasing and owning immediately; even next day delivery cannot promise that.

So while it makes good headlines, and even better comedy sketches, to imagine a world where the highstreets disappear and the internet is king human nature is unlikely to ever allow this to happen. However innovation is inevitable. Barcodes have been a mainstay of shops for a long time now but they are only just starting to become a tool of the customer as well as a tool of the shop owners themselves. Martin Gill, of Forrester research, has recently been quoted by the BBC as saying “Apps like bar code scanning, store locator, checking physical stock online via your phone – all of these features are turning your mobile into a shopping buddy or a shopping assistant.” This fusion of the physical and online shopping worlds looks to be the logical conclusion of growing technological capabilities, the practical limitations of logistics means that internet shopping cannot be a replacement for the shop but as with any age the case is innovate or disappear for the shops. Although many may try and resist the change and lose out to others the end of the shops is not upon us. The integration of barcode reading technology allows for the quick transfer of information from the physical world to the internet meaning that simply because you are in the shop, you don’t miss out on the benefits of the internet.

Any other areas where you think barcodes are making a big impact?

Jack

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