Tag Archives: oxfam

These aren’t just QR Codes.. they are M&S QR Codes

British retailer Marks and Spencer are introducing wifi into ten of their shops alongside QR Codes so that customers can make the most of the information. Although some retailers have expressed concern at making it too easy for customers to view in the shops and then purchase elsewhere online history has proved that it is only those who embrace new technology who survive. As the mp3 music revolution has shown it is pointless to try and stop the progression, better to try and direct it in your favour!

The use of QR Codes in shops is obvious, for example if you find something you like but not in your size then stock information can be quickly found, or even order a delivery straight to your house! This saves both time and money for store and consumer.

It will be interesting to see if these schemes end up rolling out nationwide, I have not heard any more recently of the Oxfam QR Code trial; although it has only been a few months so I’m not jumping to conclusions.

What do you think of these changes?


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How QR Codes Increase Sales

Oxfam have just started introducing an application called Shelflife. Combined with QR Codes next to it’s products they offer a glimpse into the past life of the second hand goods peoples are purchasing. Oxfam believe the benefits are obvious, people are simply more likely to buy something if they know more about it; especially if it has a good emotional back story!

Future use of the application are also highly promising. The charity already has a comprehensive online store where records can be found from across the country and this application could be another way of linking goods to the people who want them. This is vital for a charity shop with such eclectic ranges of products, but somewhere out there people will want them, its just connecting them to the goods and this application has promise.

Sadly for now this scheme is limited to Manchester but if its a success I’m sure we will see it across the UK in no time. For more news on the story click here or if you want to find out more about the capabilities of mobile barcode reading visit our website.

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