Tag Archives: recycling

Instant Quote for Used Phone…Enabled by QR Codes

Everyone has seen adverts for these companies, the model obviously proves profitable. Old smartphones can be traded in, for money, to be recycled. These companies make money, the consumer makes money and the phones do not end up straight in the landfill. However the process is not flawless, the companies like to view the phones before they pay money for them and consumers are easily put off by such obstacles. This means that only around 10% ever get recycled in such a manner.

So what is the solution? QR Codes of course. American company MaxBack has released a QR Code which, when scanned, assesses the phone and makes an instant offer. This clever use of the QR Code works in several ways. Firstly its entire target audience has smartphones so can scan the device, secondly it is self selecting. If someone has a smartphone which is so run down it will no longer scan a QR Code then it cannot get the offer. Finally it means that when someone sends their phone off they can do so with a good awareness of what they will receive in return.

So don’t get bogged down in the numerous terrible uses of QR Codes, embrace those who do the technology justice! For more information on our Mobile Barcode Reading SDK check out our website.

Jack

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Sun, Sea, Sand and…. QR Codes?

The BBC’s technology show, ‘Click‘,has an interesting video demonstrating the use of QR Codes on a beach in sunny Santa Monica. Now at first this appears to be another gratuitous use of the easily generated barcode, slapped on a bin in order to generate some┬ápublicity. The details though prove it is much more, and something which may be worth adopting elsewhere.

The QR Codes are on the side of the bin, and it must be said do nothing to change the functionality of the bin. However the QR Codes being placed around the beach lead people to an online space where weather forecasts, tidal information and water quality rating can be accessed. Alongside this photos can be shared between those using the beach. This use of QR Codes to try and tie together the users of a communal space into a community is genius, it is the sense of community which will lead to greater pride being taken in the space and greater use of the good old trusty bin.

So, no, it is not a revolution for bins; but it does offer a real chance to change how people interact with the spaces they share.

For more information on QR Codes see the bardecode knowledge base.

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