Tag Archives: scanner

Deck the halls with QR Codes? A Cautionary Tale.

By all accounts it is too early for this post. The mentioned of the ‘C’ word should be taboo, but the season of Christmas marketing is almost upon us. Marketing departments are starting to finalise their campaigns and try to find something different.

We will undoubtedly see many QR Codes as they try to capture the growing mobile markets. With the number of smartphones now used it is clear that they are a key part of how consumers interact with companies. Those companies who wish to spurn this development will be missing out on a large slice of the market.

However, despite reading many articles predicting a landslide of QR Code campaigns I think caution should be exercised. As I have mentioned many times in this blog you cannot force people to take the 20 seconds or so to scan a QR Code, you must offer them a reward! A shiny commercial for your product does not count, make it something worthwhile; a discount or some content of real value. What is more let them know what they will get before they scan, otherwise your QR Code may be lost alongside the thousands of others.

If you want to get your phone ready for QR Codes then check out our free barcode scanner app in the google play store or our Software Development Kits.

Advertisements
Tagged , , , , , , , , , , , , , , , , ,

There’s Something Fishy about this Barcode

The Frieze Art Fair in London is one of the biggest of its kind, with tickets starting at £20 it is certainly not cheap. However it is full of innovative new ideas and, this year at least, a novel approach to QR Codes.

We have seen QR Codes in many different guises, from corn mazes to office roofs there seems no limit to what they will be used for. This story is no different, albeit it a bit tastier. The sushi restaurant ‘Moshi Moshi’ has been inviting visitors to the art fair to try their sushi, but first to scan their food! The sushi itself is a QR Code which, when scanned, takes them to a website about the sustainability of the fish they are eating.

This trial is being held at the festival with a view to rolling it out to more of their restaurants, so you too could scan your food before you eat it. This is indeed another gimmicky use of the QR Code. However it is raising awareness about a very important message and reminding us that our food has its own back-story to tell is more relevant than ever.

If you are interesting in using QR Codes, or any type of barcode, in your business then check out our website for barcode reading solutions.

Tagged , , , , , , , , , , , , , , , , , , , ,

QR Codes vs. Digital Signage: but should they be compared?

I have been exploring the uses of QR Codes for a while and it seems clear that they offer huge advantages, especially for small businesses. With the minimal set up costs and ease of implication it is an easy step to take. However the manner in which they are used is still widely variable.

Reading an article comparing the use of QR Codes vs. Digital Signage for small businesses set me thinking, should they be compared at all? The only similarity is the ease with which the content can be changed, but a QR Code should not simply be replacing the job of what a chalkboard can do. With the extra hassle of finding the application on the phone and waiting for the content to load it is simply not comparable in that sense. QR Codes are a brilliant way to bridge the gap between physical and online spheres, but only where that is desirable.

For example a small shop should not keep a list of in-store special offers on a webpage accessible through a QR Code, its just hassle for everyone. However if you wish to encourage webtraffic and want to shift stock online QR Codes are a perfect way to channel interest.

Want to explore what barcode reading can do for your business, check out our range of SDKs for various platforms or our ready-to-use application on our website.

Tagged , , , , , , , , , , , , , , , , ,

USPS Look to Book Festive Business with Barcodes

The United States Postal Service have announced they will once again be looking to raise awareness of their seasonal offers through encouraging people to engage with mail through new technologies such as mobile barcodes. This will allow business users of the mail service to qualify for a 1-2% discount on delivery over the period; a substantial sum for many firms. To qualify the companies simply have to include a QR Code on their mail, which can be read by the recipient, to take them to a personalised webpage or online catalogue.

In tandem with this is a campaign to encourage the distribution of coupons and promotional offers for mobile shoppers. For obvious reasons the USPS are keen to encourage mobile shopping, if you buy on your phone it will be them who are paid to get it to you! Therefore this seems very sensible, a company taking the initiative in ensuring the market moves in the direction that suits them as quickly as possible. This also demonstrates how QR Codes should be used, not as some weak promotional gimmick but as the link to something which encourages business whilst offering something to the customer.

Tagged , , , , , , , , , , , , , , , , , , , , , , ,

Creative Barcode: Intellectual Property Innovation

The Creative Barcode company claims they have the first innovation in the Intellectual Property sphere for more than three decades, and its a hard claim to refute. Not much has happened in the last three decades regarding intellectual property. However the way everyone works has changed massively with the onset of the internet and the digital age. Therefore this simple and intuitive solution allows for a dynamic approach and maximum control for the owner of intellectual property.

The Creative Barcode

The use of barcodes makes perfect sense since they can remain unchanged while the content they link to regarding the status of a piece of intellectual property may be dynamic. For more information check out their website.

Tagged , , , , , , , , , , , , , , , , , ,

QR Code Use on the Rise

The use of QR Codes has in recent years started to get a bad press in some quarters, their gratuitous use of annoyance to many. This has led to many predicting their speedy demise to be replaced by NFC which can offer more information. However is appears that for all the negativity the use of QR Codes in the USA has increased 40% year on year (taken from BBC website).

This will come of little surprise to those who have used QR Codes since unlike NFC there is little (almost no) cost in implementation. The only cost is in the printing of the QR Code and all the complicated information which you may wish to convey is simply held on a website. Especially at a time when companies do not have the money to invest heavily but still need to innovate the choice of QR Codes seems obvious.

It should also be seen as a consumer driven trend. Although every phone you now see advertised comes under the ‘smart phone’ category there are still many new people changing to smartphones each year; the market is not yet at its full size. Therefore as more people invest in smartphones the effectiveness of QR Codes can only increase. So if companies follow the basic rules or using short web addresses to keep the barcode simple and ensure that the user is offered something for their effort then QR Codes will continue to flourish.

Want to read QR Codes on your android? Check out our FREE application in the Google Play store. Alternatively if you want to learn about integrating barcode reading into your software then visit our website.

Jack

Tagged , , , , , , , , , , , , , , , , , , , , , , ,

Virtual Grocery Store Lands in the UK – Tesco joins the party

I have written blogs about entirely virtual grocery stores in the past, but these have always been stories of countries like South Korea or Japan who we associate as being very comfortable with such lavish technology use. However it has now arrived in the UK, or more precisely Gatwick airport, and its not just some new upstart company but Tesco who have introduced it. The idea is that you can scan all the products you want and they will be delivered for you on the day you return from holiday. This obviously is a solution to the annoying problem of going away on holiday for a fortnight, throwing out all your perishables, and returning home to no food in the fridge.

The fact that this should come from a large company such as Tesco is important, many people will already have accounts with Tesco; using their existing online delivery service. Secondly there is the trust issue, people are often wary of new innovations like this but the name Tesco will surely go a long way to allaying these fears. Also for something like this to be effective, and economical, it needs a large infrastructure, which again shows why this is Tesco who are undertaking the project rather than a small company; this is not a new idea, but it needs the correct situation to prosper.

However this is obviously a bit of a gimmick at this stage, the additional planning required to cope with this is surely going to cost more than this potential market. It could though just be a test, something which is going to be rolled out around the country. Supermarkets have been trying to get more convenient than the out of town retail park which once seemed to be the norm, see all the small ‘express’ versions popping up around town centres. These though will be costing a lot, property in town centres are not cheap. Therefore to simply shove up some barcodes the savings will be incredible.

I don’t think supermarkets and shops are about to all disappear to be replaced by barcodes but with such a big company emerging in the game it seems likely this will become a more common form of shopping.

Want to see what barcode reading software can do for you? Check out our website.

Jack

p.s. For more details on this story see the BBC.

Tagged , , , , , , , , , , , , , , , , , , , ,

Sun, Sea, Sand and…. QR Codes?

The BBC’s technology show, ‘Click‘,has an interesting video demonstrating the use of QR Codes on a beach in sunny Santa Monica. Now at first this appears to be another gratuitous use of the easily generated barcode, slapped on a bin in order to generate some publicity. The details though prove it is much more, and something which may be worth adopting elsewhere.

The QR Codes are on the side of the bin, and it must be said do nothing to change the functionality of the bin. However the QR Codes being placed around the beach lead people to an online space where weather forecasts, tidal information and water quality rating can be accessed. Alongside this photos can be shared between those using the beach. This use of QR Codes to try and tie together the users of a communal space into a community is genius, it is the sense of community which will lead to greater pride being taken in the space and greater use of the good old trusty bin.

So, no, it is not a revolution for bins; but it does offer a real chance to change how people interact with the spaces they share.

For more information on QR Codes see the bardecode knowledge base.

Tagged , , , , , , , , , , , ,

Mooving Forward – Cows and QR Codes

When I heard that a cow had gone viral I thought this could be no good thing; I’m not vet but memories of foot and mouth loom large. However this time it is all fun and games as a dairy cow has had a QR Codes painted on her side as a web link to ‘her’ blog. The blog contains details of her daily routine, which is interesting even if a little unsurprising.

The cow is not just a very talented self publicist but is part of a campaign by the UK Dairy Industry to raise their profile. Although personally I preferred it when they sponsored ‘The Milk Race’ – the UKs ‘equivalent’ of the Tour de France.

A Quirky Innovation

I don’t have much of an opinion on this but since this is a blog and banal opinions seem the order of the day when I get going I will share one with you anyway. This is a clever stunt and has made several news sources, maybe on a slow news day but still it does the job. However the really clever bit is in just how cheap it is, QR Codes are generated for free and then the programme to read them is also free (such as ours for android!). Just make sure you aren’t paying millions to a marketing agency before you start since it really is very simple.

Let me know you thoughts,

Jack

Tagged , , , , , , , , , , , , , , , , , , , , ,

Barcodes: For When Error Is Not an Option

The Department of Health and the NHS Commissioning Board have announced that by 2014 they will be actively working to promote the use of ‘barcode medication administration’ in care homes. This may appear to be over complicating a simple matter but when absent mindedness could cost lives it is a small price worth paying. What is more, barcode technology is relatively a cheap system to introduce for the results it can provide.

No matter how well trained staff are human error is inevitable, and while a machine can never replace the knowledge and rationality of a human, barcode technology acts as a safety net against fatal errors. Also from a purely administrative point of view it can allow for far more cost efficient service, when you know exactly where everything in your company is overheads can come tumbling down.

Using our ready to use BardecodeFiler application you could ensure that every document in your business is properly filed for when you need it. Check out our website or drop us an email for more information.

Jack

Tagged , , , , , , , , , , , , , ,