Tag Archives: scanning

Softek Cycling Project

Those who follow us on twitter may be aware here as Softek we are a cycling mad bunch. Whether its a sneaky office bike ride on a quiet day or turning on the Giro d’Italia finish on an afternoon in the office, we love it. Therefore when the opportunity has come along to sponsor the kit of a small cycling team starting up in Edinburgh we couldn’t pass up on the opportunity. Although starting right at the bottom we look forward to seeing what they can achieve, and we’ll share the kit and results on here as they arrive!

So although we may not be about to hit the big time cycling world this is exciting stuff for Softek Software, keep an eye out for them on the roads and news on their progress here!

More info soon!

Jack

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The North Face Facing the Future

If you are a shopper of North Face stores in the US then you can now use their iphone app. This allows you to scan the barcode of products in store to receive real time information on sizing and colours in stock. This makes sense; rather than having to find a staff member and ask them to look, which is often inefficient, this instantly lets you know what is available. Early adoption by companies such as The North Face is a big leap of faith but the vast improvement it can offer customers in their shopping experience is likely to pay dividends. Shoppers, as humans, tend to take the path of least resistance so anything to make it easier is going to drive sales.

The only issue with this scheme is how specific it is. Firstly it only works North Face stores, perfect if that is where you always shop but if you are just popping in it will take longer to download the app and scan the barcode than simply asking the staff. This could be a big problem with adoption. Secondly it is only available for iPhone, with the widespread use of android this instantly wipes out a large portion of the smart phone market. (check out our mobile SDK though… it includes iphone AND android at no extra cost!)

Therefore long term maybe we will see retailers setting a standard for such a system, so that a single application may service an entire shopping centre or even every large retailer across a country.

Jack

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