I have written blogs about entirely virtual grocery stores in the past, but these have always been stories of countries like South Korea or Japan who we associate as being very comfortable with such lavish technology use. However it has now arrived in the UK, or more precisely Gatwick airport, and its not just some new upstart company but Tesco who have introduced it. The idea is that you can scan all the products you want and they will be delivered for you on the day you return from holiday. This obviously is a solution to the annoying problem of going away on holiday for a fortnight, throwing out all your perishables, and returning home to no food in the fridge.
The fact that this should come from a large company such as Tesco is important, many people will already have accounts with Tesco; using their existing online delivery service. Secondly there is the trust issue, people are often wary of new innovations like this but the name Tesco will surely go a long way to allaying these fears. Also for something like this to be effective, and economical, it needs a large infrastructure, which again shows why this is Tesco who are undertaking the project rather than a small company; this is not a new idea, but it needs the correct situation to prosper.
However this is obviously a bit of a gimmick at this stage, the additional planning required to cope with this is surely going to cost more than this potential market. It could though just be a test, something which is going to be rolled out around the country. Supermarkets have been trying to get more convenient than the out of town retail park which once seemed to be the norm, see all the small ‘express’ versions popping up around town centres. These though will be costing a lot, property in town centres are not cheap. Therefore to simply shove up some barcodes the savings will be incredible.
I don’t think supermarkets and shops are about to all disappear to be replaced by barcodes but with such a big company emerging in the game it seems likely this will become a more common form of shopping.
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p.s. For more details on this story see the BBC.